Our Story

Born from a Love
for Every Paw

We started Petify because our own pets deserved better — better food, better accessories, and a brand that truly understood what pet parenthood means.

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Duffy

The Beagle Behind Petify

How It Began

A Beagle Named Duffy Changed Everything

In 2024, our founder Mohit was searching for truly premium food for his beagle Duffy. Every store carried the same generic options. Nothing felt good enough.

So he built Petify — a platform where every single product is hand-selected, vet-reviewed, and worth your trust. No compromises, no fillers, no shortcuts.

"If I wouldn't give it to Duffy, it doesn't go on our shelves."

Today, Petify is India's most trusted luxury pet boutique — serving over 15,000 pet families across every city.

What We Stand For

Our Core Values

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Vet-Approved Always

Every product on Petify is reviewed and approved by certified veterinarians. Your pet's health is never a marketing claim — it's our baseline.

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100% Natural Ingredients

No artificial preservatives, no hidden fillers. We work directly with ethical suppliers who share our belief that pets deserve clean, honest nutrition.

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Luxury Without Guilt

Premium quality shouldn't cost the earth. We price fairly, ship free above ₹999, and make luxury accessible to every pet parent in India.

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Hassle-Free Returns

If your pet doesn't love it, we don't want you to keep it. Our 30-day no-questions-asked return policy is as real as it sounds.

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Community First

We partner with animal shelters across India, donating 2% of every order to rescue and rehabilitation programs for stray animals.

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Pan-India Delivery

From Kashmir to Kanyakumari — fast, insured, and carefully packed deliveries so every order arrives exactly as it should.

Our Journey

From Dream to Reality

2024

The Idea Is Born

Frustrated by poor-quality pet products in India, Rishabh starts researching what truly premium pet care looks like globally.

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2024

Petify Launches

Our first 50 products go live. Within 3 months we have 1,000 happy customers and a waitlist of 500 more.

2025

Vet Network Established

We partner with 30+ veterinarians across India to create our rigorous product review board. Every single product earns its place.

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2026

India's #1 Pet Boutique

Recognized as India's most trusted luxury pet platform with 15,000+ happy families, 500+ products, and a 4.9★ average rating.

The People Behind the Paws

Meet the Team

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Mohit Singh

Founder & CEO

Beagle dad, product obsessive, and the reason Petify exists. Rishabh has spent 3 years curating only the absolute best for India's pets.

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Dr. Rakhi Bisht

Chief Veterinary Officer

With 12 years of experience, Dr. Priya leads our vet review board ensuring every product meets the highest safety and nutrition standards.

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Mohit Sati

Head of Product Curation

Cat guardian of two and ex-luxury retail buyer. Arjun sources products from 20+ countries to bring the world's finest to Indian pet parents.